Media Convergence

Media convergence is the interaction between different types of media. It shows the similarities and differences in the media and how these are used to create new products such as the iphone, which incorporates more than one type of technology ultimately to create an even better product.

What benefits might MEDIA CONVERGENCE confer on both consumers of the media and producers of the media?

It helps producers of the media to think of new ways of getting their product into the world, it helps consumers of the media as it is easier to to see what people have done and they have easy access to what other people have done which may encourage and inspire people to join the media business.