How has the magazine industry responded to developments in new media technologies in terms of the distribution of content since the 1990's?

Since the 1990's, when the media first started to broaden it's range of distribution onto the internet with the use of online and CD-ROM magazines, it has expanded further in many ways due to the increase in technology available. From 2001 onward, media use in the magazine industry has led to many new ideas and developments. In 2001, the media content was introduced to the use of video content online, which brought a whole new level to the way they wanted to intrigue their audience. Also in 2003, the use of text messaging was then brought in, another way to reach the market audience. This, in 2006, then led magazines to enable their consumers to download the magazine onto their phones, as the rise in technologies of phones meant they were able to access things like this easily at the click of a button. With internet use continually expanding, big sites such as YouTube play a massive part in the advertising of magazines and giving magazines such as the Radio Times more content to include in like coverage of films and online podcasts. At the end of 2006, the first completely digital magazine was introduced - Monkey from Dennis. At the beginning of 2007, online magazines had been introduced to other audiences, Jellyfish was launched for teenagers, and although the advertising revenue for these were growing, there was thought that these had no perfect business model yet. With the rise of channels on TV (Sky and Free-view), magazines have moved in here as well which the production of NutsTV etc. 2008 saw the digital magazine aspect finally become established properly, which led companies such as Exact Editions and Zinio to launch new titles (as many as 850 for Zinio) to become available to read and buy online. As well as the regular production and selling of paper magazines, this also become common for digital magazines and fortnightly issues of Gizmo from Dennis and many other things have appeared. The latest update in technology which has caused development in the magazine industry is the manufacture of Umee, which allows content from sites like Facebook and Twitter to transfer information to other social utilities, like the iPhone. This has allowed the industry to create app's for magazines like NME where users can effectively download and view music, videos etc from the online magazine, straight to their phone.